We’re using tech and innovation to help create the world’s first smart stadium.
Ready for kick off?
Our goal? Create the smart stadium of the future. KPMG Netherlands won the pitch to transform Johan Cruijff ArenA– home of Ajax FC – into something truly incredible: a stadium that delivers the ultimate in fan experience, safety, sustainability and efficiency.
We’re on our way to making it a reality by 2020. Audiences can connect to the stadium via their smartphones for directions right to their seats, with traffic updates and parking availability along the way. And Ajax can monitor, manage and analyze everything from player performance to grass health to security to beer consumption. When it comes to delivering Ajax’s ambitious goal, KPMG are proving a real winner.